{"id":5554,"date":"2023-09-22T14:30:38","date_gmt":"2023-09-22T11:30:38","guid":{"rendered":"http:\/\/www.somakurtulus.com.tr\/?p=5554"},"modified":"2023-09-22T14:30:38","modified_gmt":"2023-09-22T11:30:38","slug":"erkilinc-internet-medyasini-zapt-etmeyi-degil-sayginligini-artirmayi-hedefliyoruz","status":"publish","type":"post","link":"http:\/\/www.somakurtulus.com.tr\/?p=5554","title":{"rendered":"Erk\u0131l\u0131n\u00e7: \u0130nternet medyas\u0131n\u0131 zapt etmeyi de\u011fil sayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefliyoruz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, internet haber sitelerinin resmi ilan yay\u0131mlama hakk\u0131 kazanmas\u0131n\u0131n gazetecilik mesle\u011finin devam\u0131 y\u00f6n\u00fcnde \u00e7ok \u00f6nemli bir ad\u0131m oldu\u011funa i\u015faret ederek, d\u00fczenlenen mevzuat\u0131n internet medyas\u0131n\u0131 zapt etmeyi de\u011fil sayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefledi\u011fini s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu 2023 Y\u0131l\u0131 M\u00fcd\u00fcrler De\u011ferlendirme Toplant\u0131s\u0131, Afyonkarahisar\u2019da ba\u015flad\u0131. Genel M\u00fcd\u00fcr Cavit Erk\u0131l\u0131n\u00e7, Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mesut Onat ile genel m\u00fcd\u00fcrl\u00fck birim m\u00fcd\u00fcrleri ve il m\u00fcd\u00fcrlerinin kat\u0131ld\u0131\u011f\u0131 toplant\u0131, 21-24 Eyl\u00fcl 2023 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilecek.<br>Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, Kurumun son d\u00f6nemde yapt\u0131\u011f\u0131 at\u0131l\u0131mlara ve yeni Bas\u0131n Kanunu\u2019nun \u00f6nemine de\u011finerek, \u201cS\u00fcreli yay\u0131n kapsam\u0131na al\u0131nan internet haber siteleri resmi ilanlar\u0131n yay\u0131mlanaca\u011f\u0131 bir di\u011fer mecra haline geldi. B\u00f6ylece, resmi ilanlar\u0131n kesilmesi gibi bir durumu \u00f6nlemi\u015f olduk. Di\u011fer taraftan gazetelerle birlikte internet medyas\u0131n\u0131n da devlet eliyle s\u00fcbvanse edilmesini sa\u011flayarak gazetecilik mesle\u011finin devam\u0131 y\u00f6n\u00fcnde \u00e7ok \u00f6nemli bir ad\u0131m att\u0131k. Bunu yaparken de kimilerinin iddia etti\u011fi gibi gazetelerin ilan gelirlerini kesmedik\u201d dedi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1 Ekim\u2019de haber sitelerine tan\u0131nan s\u00fcre doluyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurum\u2019un kendi imkanlar\u0131yla geli\u015ftirdi\u011fi \u201cB\u0130K Analitik\u201d dijital \u00f6l\u00e7\u00fcmleme yaz\u0131l\u0131m\u0131n\u0131n 4-5 ay gibi k\u0131sa bir s\u00fcrede \u00e7al\u0131\u015f\u0131r hale getirildi\u011fini hat\u0131rlatan Erk\u0131l\u0131n\u00e7, \u201cS\u00fcrekli olarak kendini yenilemesi, g\u00fcncellemesi gereken bir sistemden bahsediyoruz. En iyiyi yakalayabilmek i\u00e7in sahadan bize iletilen t\u00fcm bilgileri dikkate al\u0131yoruz. Bug\u00fcn itibariyle g\u00f6rev alan\u0131m\u0131za giren t\u00fcm internet haber sitelerini takip ediyoruz. 1 Ekim 2023\u2019ten itibaren internet haber sitelerine verdi\u011fimiz s\u00fcre dolacak ve kesinlikle de uzatmay\u0131 d\u00fc\u015f\u00fcnm\u00fcyoruz. Kendimizden eminiz, ne yapt\u0131\u011f\u0131m\u0131z\u0131 biliyoruz ve sizlerden de bunu bekliyoruz\u201d \u015feklinde konu\u015ftu.<br>Kurumun, \u00fcstlendi\u011fi g\u00f6revlere sahip \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve payda\u015flar\u0131yla s\u00fcrekli irtibat halinde olundu\u011funu vurgulayan Erk\u0131l\u0131n\u00e7, iyi niyetli olan hi\u00e7bir yay\u0131n organ\u0131n\u0131 ma\u011fdur etmeyeceklerini kaydederek, bas\u0131n kurulu\u015flar\u0131ndan Y\u00f6netmeli\u011fin y\u00fckledi\u011fi zorunluluklar\u0131 asgari d\u00fczeyde yerine getirmelerini beklediklerini ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cT\u0131k avc\u0131l\u0131\u011f\u0131 pe\u015finde ko\u015fanlarla i\u015fimiz yok\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi\u2019nin asgari ziyaret\u00e7i trafik \u015fartlar\u0131 ba\u015fta olmak \u00fczere baz\u0131 maddelerinin esnetilmesinin, internet haber sitelerinin yar\u0131dan fazlas\u0131 hedefe ula\u015fm\u0131\u015fken gazetecilik mesle\u011finin geriye g\u00f6t\u00fcr\u00fclmesi anlam\u0131na gelece\u011fini belirten Erk\u0131l\u0131n\u00e7, \u015f\u00f6yle konu\u015ftu:<br>\u201cGazetecili\u011fin mesleki anlamda geriledi\u011fini art\u0131k meslek duayenleri bile kabul ediyor. Bu Y\u00f6netmelik, t\u00fcm maddeleri itibar\u0131yla mesle\u011fin ba\u015far\u0131s\u0131n\u0131 \u00f6nceliyor ve gazetede kaybedilen g\u00fcc\u00fcn internet medyas\u0131nda yeniden kazan\u0131lmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Y\u00f6netmeli\u011fe dikkatli bak\u0131ld\u0131\u011f\u0131nda \u2018t\u0131k avc\u0131l\u0131\u011f\u0131\u2019 pe\u015finde ko\u015fanlarla i\u015fimiz olmad\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6r\u00fcrs\u00fcn\u00fcz. \u00dcretilen t\u00fcm i\u00e7eriklerde; kaliteyi, \u00f6zg\u00fcnl\u00fc\u011f\u00fc ve kaybetti\u011fimiz mesleki de\u011ferleri ar\u0131yoruz. Manip\u00fclasyonun her t\u00fcrl\u00fcs\u00fc ile m\u00fccadele ediyoruz. Bunu yaparken internet medyas\u0131n\u0131 zapt etmeyi de\u011fil sayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefliyoruz.\u201d<br>D\u00fcnyan\u0131n her yerinde gazetecili\u011fin zor ko\u015fullarda yap\u0131ld\u0131\u011f\u0131n\u0131 ve haber ba\u015fta olmak \u00fczere i\u00e7eriklerin b\u00fcy\u00fck zahmetlerle \u00fcretildi\u011fini kaydeden Erk\u0131l\u0131n\u00e7, \u201cDijital yay\u0131nc\u0131l\u0131kla birlikte \u00e7ok zor \u00fcretti\u011fimizi, \u00e7ok kolay hedef kitleye ula\u015ft\u0131rabildi\u011fimiz, bir\u00e7ok alanda tasarruf sa\u011flad\u0131\u011f\u0131m\u0131z bir d\u00f6neme girmi\u015f bulunuyoruz. \u00dcstelik sadece mahallinde muhatap bulan i\u00e7erikleri, \u00fclkenin hatta d\u00fcnyan\u0131n ilgisine sunuyoruz. Neredeyse 15 y\u0131ld\u0131r hem Kurum olarak haz\u0131rland\u0131\u011f\u0131m\u0131z hem de yay\u0131nlar\u0131m\u0131z\u0131 haz\u0131rlad\u0131\u011f\u0131m\u0131z kazanc\u0131 y\u00fcksek, maliyeti d\u00fc\u015f\u00fck bu f\u0131rsat\u0131 tepmememiz gerekiyor\u201d de\u011ferlendirmesinde bulundu.<br>Toplant\u0131n\u0131n hay\u0131rlar getirmesini temenni eden Erk\u0131l\u0131n\u00e7, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde b\u00fcy\u00fck emek ve mesai harcayan Kurum y\u00f6neticilerine ve \u00e7al\u0131\u015fanlar\u0131na te\u015fekk\u00fcr etti.<br>Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7\u2019\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan s\u0131ras\u0131yla Bilgi Teknolojileri M\u00fcd\u00fcrl\u00fc\u011f\u00fc, \u0130lan M\u00fcd\u00fcrl\u00fc\u011f\u00fc, Kontrol M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Muhasebe M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019n\u00fcn g\u00f6rev alanlar\u0131na ili\u015fkin bilgilendirme ve sunumlar\u0131n\u0131 ger\u00e7ekle\u015ftirece\u011fi e\u011fitim b\u00f6l\u00fcm\u00fcne ge\u00e7ildi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.somakurtulus.com.tr\/wp-content\/uploads\/2023\/09\/erklinc2.jpg\" alt=\"\" class=\"wp-image-5555\" style=\"width:965px;height:528px\" width=\"965\" height=\"528\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.somakurtulus.com.tr\/wp-content\/uploads\/2023\/09\/erkilinc.jpg\" alt=\"\" class=\"wp-image-5556\" style=\"width:965px;height:643px\" width=\"965\" height=\"643\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/www.somakurtulus.com.tr\/wp-content\/uploads\/2023\/09\/er2.jpg\" alt=\"\" class=\"wp-image-5557\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, internet haber sitelerinin resmi ilan yay\u0131mlama hakk\u0131 kazanmas\u0131n\u0131n gazetecilik mesle\u011finin devam\u0131 y\u00f6n\u00fcnde \u00e7ok \u00f6nemli bir ad\u0131m oldu\u011funa i\u015faret ederek, d\u00fczenlenen mevzuat\u0131n internet medyas\u0131n\u0131 zapt etmeyi de\u011fil sayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefledi\u011fini s\u00f6yledi. Bas\u0131n \u0130lan Kurumu 2023 Y\u0131l\u0131 M\u00fcd\u00fcrler De\u011ferlendirme Toplant\u0131s\u0131, Afyonkarahisar\u2019da ba\u015flad\u0131. Genel M\u00fcd\u00fcr Cavit Erk\u0131l\u0131n\u00e7, Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mesut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5554"}],"version-history":[{"count":0,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5554\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}