{"id":4970,"date":"2023-06-07T14:59:08","date_gmt":"2023-06-07T11:59:08","guid":{"rendered":"http:\/\/www.somakurtulus.com.tr\/?p=4970"},"modified":"2023-06-07T14:59:08","modified_gmt":"2023-06-07T11:59:08","slug":"erkilinc-resmi-ilana-bagli-yayincilik-ticari-gerceklerle-bagdasmiyor","status":"publish","type":"post","link":"http:\/\/www.somakurtulus.com.tr\/?p=4970","title":{"rendered":"Erk\u0131l\u0131n\u00e7: \u201cResmi ilana ba\u011fl\u0131 yay\u0131nc\u0131l\u0131k ticari ger\u00e7eklerle ba\u011fda\u015fm\u0131yor\u201d"},"content":{"rendered":"\n

Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, resmi ilana ba\u011fl\u0131 yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n gazetecilik mesle\u011fini olumsuz etkiledi\u011fi gibi g\u00fcn\u00fcm\u00fcz ticari ger\u00e7ekleriyle de ba\u011fda\u015fmad\u0131\u011f\u0131n\u0131 belirterek, kamunun kaynaklar\u0131n\u0131 bo\u015fa harcatmayacaklar\u0131n\u0131 ve g\u00f6revini lay\u0131k\u0131yla yerine getiren s\u00fcreli yay\u0131nlar\u0131n haklar\u0131n\u0131 koruyacaklar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

Bas\u0131n \u0130lan Kurumu (B\u0130K) 32. D\u00f6nem 2. Genel Kurul Toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Genel M\u00fcd\u00fcr Cavit Erk\u0131l\u0131n\u00e7, Cumhurba\u015fkanl\u0131\u011f\u0131 ve Milletvekili Genel Se\u00e7imlerinin devletimize, milletimize ve insanl\u0131\u011fa hay\u0131rlar getirmesini temenni etti. Genel Kurula yeni kat\u0131lan \u00fcyeleri tebrik eden Erk\u0131l\u0131n\u00e7, Bas\u0131n \u0130lan Kurumu Genel Kurulunun daha da g\u00fc\u00e7lenen yap\u0131s\u0131yla T\u00fcrk bas\u0131n\u0131na \u00f6nemli ve hay\u0131rl\u0131 hizmetler sunmaya devam edece\u011fini ifade etti.
TBMM Genel Kurulu\u2019nda ge\u00e7ti\u011fimiz y\u0131l kabul edilen yeni Bas\u0131n Yasas\u0131 ile internet haber sitelerinin s\u00fcreli yay\u0131n kapsam\u0131na al\u0131narak resmi ilan ve reklam yay\u0131mlamalar\u0131n\u0131n \u00f6n\u00fcn\u00fcn a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 hat\u0131rlatan Erk\u0131l\u0131n\u00e7, Kurum olarak 3 ay gibi k\u0131sa bir s\u00fcrede Genel Kurulun da onay\u0131yla mevzuat \u00e7al\u0131\u015fmalar\u0131n\u0131 tamamlad\u0131klar\u0131n\u0131 ve 1 Nisan\u2019dan itibaren internet haber sitelerine resmi ilan ve reklam sevk etmeye ba\u015flad\u0131klar\u0131n\u0131 kaydetti.
Erk\u0131l\u0131n\u00e7, 1 Haziran itibar\u0131yla resmi ilan ve reklam yay\u0131mlayan 919 gazete ve 403 internet haber sitesi, sadece resmi reklam yay\u0131mlayan 920 gazete ve dergi ile 244 internet haber sitesi bulundu\u011funu, Kurumun g\u00f6rev alan\u0131ndaki toplam s\u00fcreli yay\u0131n say\u0131s\u0131n\u0131n 2 bin 486\u2019ya ula\u015ft\u0131\u011f\u0131 bilgisini payla\u015ft\u0131. Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, ba\u015fvuru s\u00fcresi uzat\u0131lan deprem b\u00f6lgesinden gelecek internet haber siteleri ile bu say\u0131n\u0131n daha da artaca\u011f\u0131n\u0131 tahmin ettiklerini s\u00f6yledi.<\/p>\n\n\n\n

\u201cResmi ilana ba\u011fl\u0131 yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131 gazetecili\u011fi olumsuz etkiliyor\u201d<\/p>\n\n\n\n

Hem kamu kaynaklar\u0131n\u0131n do\u011fru ve \u015feffaf bi\u00e7imde kullan\u0131lmas\u0131 hem de sekt\u00f6rdeki do\u011frudan ve dolayl\u0131 istihdam oran\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda Bas\u0131n \u0130lan Kurumu\u2019nun de\u011ferinin \u00e7ok daha iyi anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 kaydeden Erk\u0131l\u0131n\u00e7, yasa \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda d\u00fczenlenen toplant\u0131lar ba\u015fta olmak \u00fczere geride kalan s\u00fcre\u00e7te gazetelere ili\u015fkin \u00f6nemli tespitler yapt\u0131klar\u0131n\u0131 belirterek, \u201cGazetelerimiz \u00f6nlenemez bir ivmeyle tiraj kaybediyor. \u00dcretim maliyeti katlanarak artarken \u00f6zel ilan ve reklam gelirleri ba\u015fta olmak \u00fczere t\u00fcm gelirleri d\u00fc\u015f\u00fc\u015f g\u00f6steriyor. \u00c7o\u011fu gazetemiz maa\u015flar\u0131 \u00f6deyemiyor ve sigorta primlerini yat\u0131ram\u0131yor. Resmi ilana ba\u011fl\u0131 yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131, gazetecilik mesle\u011fini olumsuz etkiledi\u011fi gibi, g\u00fcn\u00fcm\u00fcz ticari ger\u00e7ekleriyle de ba\u011fda\u015fm\u0131yor\u201d diye konu\u015ftu.
\u201cGazetelerimizin hakk\u0131n\u0131n yenmesine g\u00f6z yummayaca\u011f\u0131z\u201d
Gazetelere \u201cinternet habercili\u011fi sizler i\u00e7in bir kurtulu\u015f olabilir. Sunulan f\u0131rsat\u0131 de\u011ferlendirin ve dijitale d\u00f6n\u00fc\u015f\u00fcmlerinizi ger\u00e7ek manada ger\u00e7ekle\u015ftirin\u201d \u015feklinde tavsiyelerde bulunduklar\u0131n\u0131 kaydeden Erk\u0131l\u0131n\u00e7, konuya ili\u015fkin \u015funlar\u0131 kaydetti:
\u201cYaz\u0131l\u0131 ve dijital mecray\u0131 birlikte y\u00fcr\u00fctebilen, ger\u00e7ek anlamda gazetecilik yapan, okura ula\u015fan yay\u0131nlara sayg\u0131m\u0131z sonsuz ve elimizden gelen t\u00fcm deste\u011fi vermeye kararl\u0131y\u0131z. Kurum olarak arkan\u0131zday\u0131z, yan\u0131n\u0131zday\u0131z. Ancak internet haber sitelerinin resmi ilan yay\u0131mc\u0131l\u0131\u011f\u0131 sistemine dahil olmas\u0131yla birlikte yeni bir d\u00f6neme giriyoruz. Kurum olarak bas\u0131lmayan, sat\u0131lmayan, i\u00e7erik \u00fcretmeyen, istihdam sa\u011flamayan gazeteleri hi\u00e7bir \u015fekilde kabul etmiyoruz. Bu konudaki kararl\u0131 duru\u015fumuzdan da asla taviz vermeyece\u011fiz. Ne devletimizin kaynaklar\u0131n\u0131 bo\u015fa harcataca\u011f\u0131z ne de lay\u0131k\u0131yla i\u015fini yapan gazetelerimizin hakk\u0131n\u0131n yenmesine g\u00f6z yumaca\u011f\u0131z. Huzurlar\u0131n\u0131zda bir kez daha vurgulamak isterim ki; Kurumumuza ve ilan veren kanuni m\u00fc\u015fterilerimize kar\u015f\u0131 \u00fcstlendikleri sorumluluklar\u0131 yerine getirmeyen, mevzuatta belirtilen nitelikleri ta\u015f\u0131mayan yay\u0131nlar i\u00e7in son d\u00fczl\u00fc\u011fe gelmi\u015f bulunuyoruz. Herkesi ger\u00e7ek\u00e7i ve makul olmaya davet ediyorum.\u201d<\/p>\n\n\n\n

\u201cT\u00fcm sistemi yerli yaz\u0131l\u0131m\u0131m\u0131z ile takip edece\u011fiz\u201d<\/p>\n\n\n\n

\u0130nternet haber sitelerinin resmi ilan ve reklam yay\u0131m s\u00fcreciyle alakal\u0131 de\u011ferlendirmelerde de bulunan Cavit Erk\u0131l\u0131n\u00e7, internet haber sitelerini 1 Ekim 2023 tarihine kadar mevzuattaki bir\u00e7ok \u00f6devden muaf tutarak, resmi ilan ve reklam gelirinden mahrum b\u0131rakmad\u0131klar\u0131n\u0131 s\u00f6yledi.
\u0130nternet haber sitelerine, asgari kadro ve haber \u00fcretimi d\u0131\u015f\u0131nda kalan di\u011fer sorumluluklar\u0131 yerine getirmeleri i\u00e7in alt\u0131 ay s\u00fcre tan\u0131d\u0131klar\u0131n\u0131 belirten Erk\u0131l\u0131n\u00e7, \u201c\u0130lk iki ayda hat\u0131r\u0131 say\u0131l\u0131r bir ilan adedini haber sitelerinde yay\u0131mlatarak do\u011frudan maddi katk\u0131 sunduk. Olu\u015fan istihdam alan\u0131nda y\u00fczlerce insan\u0131m\u0131z\u0131 yeni i\u015f sahibi yapt\u0131k. Haziran ay\u0131 sonu itibariyle bu yeni mecraya ili\u015fkin ilk \u00fc\u00e7 ayl\u0131k veriyi kamuoyuyla payla\u015faca\u011f\u0131z. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z s\u00fcre zarf\u0131nda bizler de internet haber sitelerinin trafik \u00f6l\u00e7\u00fcmleri, resmi ilan ve reklam yay\u0131m s\u00fcre\u00e7leri, beyan ve kontrol mekanizmalar\u0131 ba\u015fta olmak \u00fczere, dijital mecra ekosisteminin t\u00fcm y\u00f6nleriyle y\u00f6netilebilmesi amac\u0131yla dijital alandaki yat\u0131r\u0131mlar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Yola \u00e7\u0131karken ilan etti\u011fimiz gibi t\u00fcm sistemi yerli yaz\u0131l\u0131m\u0131m\u0131z ile takip edece\u011fiz\u201d dedi.
Erk\u0131l\u0131n\u00e7, ticari faaliyet kapsam\u0131nda olu\u015fturulan ve manip\u00fclasyona a\u00e7\u0131k \u00f6l\u00e7\u00fcm sistemlerini kullanman\u0131n 62 y\u0131ll\u0131k Kurumun itibar\u0131na halel getirebilece\u011fini vurgulayarak, \u201c\u00c7ok \u015f\u00fck\u00fcr, Kurumumuzun kanunla belirlenmi\u015f g\u00f6revini en iyi \u015fekilde yerine getirmesini sa\u011flayacak yaz\u0131l\u0131m\u0131n birinci faz\u0131n\u0131 birka\u00e7 ay i\u00e7erisinde tamamlam\u0131\u015f olaca\u011f\u0131z. 4.5 milyon Dolar\u0131 bulan yat\u0131r\u0131m\u0131n tamam\u0131n\u0131 \u00f6zkaynaklar\u0131m\u0131z\u0131 kullanarak ger\u00e7ekle\u015ftiriyoruz. Birka\u00e7 y\u0131l sonra ikinci faza ge\u00e7ildi\u011finde 10 milyon Dolar\u0131 a\u015fan bir yat\u0131r\u0131m bedeline ula\u015faca\u011f\u0131z\u201d \u015feklinde konu\u015ftu.
T\u00fcm bu yat\u0131r\u0131mlar\u0131 \u201cmecra \u00e7e\u015fitlili\u011fi arts\u0131n, ekonomik ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 kazans\u0131n dolay\u0131s\u0131yla bir kamu g\u00f6revi olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gazetecilik mesle\u011fi ya\u015fas\u0131n\u201d anlay\u0131\u015f\u0131yla yapt\u0131klar\u0131n\u0131 belirten Erk\u0131l\u0131n\u00e7, devletin ve Bas\u0131n \u0130lan Kurumunun sekt\u00f6r\u00fc desteklerken nitelikli yay\u0131nc\u0131l\u0131k talep etmesinden, bunu te\u015fvik etmesinden, hatta ara ara mevzuat d\u00fczenlemeleriyle y\u00f6nlendirmesinden daha do\u011fal bir \u015fey olmayaca\u011f\u0131n\u0131 kaydetti.<\/p>\n\n\n\n

\u201cSahte trafiklerle Kurumumuzu yan\u0131ltabileceklerini sananlar var\u201d<\/p>\n\n\n\n

\u0130nternet haber sitelerinin ziyaret\u00e7i trafiklerinde manip\u00fclasyon yapt\u0131klar\u0131n\u0131 g\u00f6zlemlediklerini s\u00f6yleyen Erk\u0131l\u0131n\u00e7, \u201cEyl\u00fcl sonuna kadar s\u00fcre tan\u0131d\u0131\u011f\u0131m\u0131z internet haber sitelerinin b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu haber \u00fcretimi ve trafik verileri bak\u0131m\u0131ndan adeta d\u00f6k\u00fcl\u00fcyor. T\u00fcrkiye\u2019den veya Uzak Do\u011fu \u00fclkelerinden birka\u00e7 bin liraya ald\u0131klar\u0131 ziyaret\u00e7i trafikleriyle Kurumumuzu yan\u0131ltabileceklerini sananlar da var. Bu konuya daha \u00f6nceki a\u00e7\u0131klamalar\u0131m\u0131zla dikkat \u00e7ekmi\u015ftik. Kurumumuz kendi metriklerini dikkate alaca\u011f\u0131 i\u00e7in, \u00e7e\u015fitli arama motorlar\u0131n\u0131n verilerine bak\u0131p planlamalar\u0131n\u0131 oraya g\u00f6re yapan internet haber sitelerimiz 1 Ekim\u2019de b\u00fcy\u00fck bir hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fayabilir\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\u015eartlar\u0131 yerine getirmeyen internet haber siteleri aram\u0131zda olmayacak<\/p>\n\n\n\n

\u0130nternet mecras\u0131nda gazetecilik yapman\u0131n kurallar\u0131n\u0131n \u00e7ok a\u00e7\u0131k ve net oldu\u011funun alt\u0131n\u0131 \u00e7izen Erk\u0131l\u0131n\u00e7, bu kurallar\u0131n \u201c7\/24 kesintisiz yay\u0131nc\u0131l\u0131k, ger\u00e7ek asgari kadro, \u00f6zg\u00fcn haber \u00fcretimi, bulundu\u011fu kategoriye uygun ger\u00e7ek ziyaret\u00e7i say\u0131s\u0131 ve sayfa g\u00f6r\u00fcnt\u00fclemesi\u201d oldu\u011funu hat\u0131rlatt\u0131.
Erk\u0131l\u0131n\u00e7, bu kurallara uyan nitelikli internet haber sitelerinin gelirlerini ikiye, hatta \u00fc\u00e7e katlamalar\u0131n\u0131n i\u015ften bile olmad\u0131\u011f\u0131n\u0131 kaydederek, \u201cdenetleme ve kontrol\u00fcn olmad\u0131\u011f\u0131 6 ayda ald\u0131\u011f\u0131m\u0131z k\u00e2rd\u0131r, bir de s\u00fcre uzat\u0131l\u0131rsa yan\u0131nda bonusu olur\u201d anlay\u0131\u015f\u0131nda olanlar\u0131n 4 ay sonra resmi ilan ve reklam yay\u0131m\u0131yla alakalar\u0131n\u0131n kalmayaca\u011f\u0131 uyar\u0131s\u0131nda bulundu.
Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, konu\u015fmas\u0131n\u0131n sonunda ba\u015fvuru s\u00fcresi 30 Haziran\u2019a kadar uzat\u0131lan deprem b\u00f6lgesindeki internet haber siteleri i\u00e7in son \u00fc\u00e7 haftaya girildi\u011fini hat\u0131rlat\u0131rken, depremden zarar g\u00f6ren gazetelere y\u00f6nelik maddi yard\u0131mlar\u0131n ise hesaplar\u0131na yat\u0131r\u0131ld\u0131\u011f\u0131 bilgisini payla\u015farak Genel Kurulun \u2018hay\u0131rl\u0131 olmas\u0131\u2019 temennisinde bulundu.
Erk\u0131l\u0131n\u00e7\u2019\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan Ba\u015fkanl\u0131k Divan\u0131 Heyeti se\u00e7imi ger\u00e7ekle\u015ftirilerek ba\u015fkan ve \u00fcyeler belirlendi. G\u00fcndemin kabul\u00fcnden sonra Y\u00f6netim Kurulu Durum Raporu ve Denet\u00e7iler Raporu okundu. Y\u00f6netim Kurulunun tekliflerine ili\u015fkin sunumun ard\u0131ndan \u00fcyeleri belirlenen \u0130lan \u0130\u015fleri, Hukuk \u0130\u015fleri ve Mali \u0130\u015fler Komisyonlar\u0131 \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.
B\u0130K Genel Kurulu, g\u00fcndeme al\u0131nan teklifleri 9 Haziran 2023 Cuma g\u00fcn\u00fc yap\u0131lacak son oturumda karara ba\u011flayacak.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, resmi ilana ba\u011fl\u0131 yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n gazetecilik mesle\u011fini olumsuz etkiledi\u011fi gibi g\u00fcn\u00fcm\u00fcz ticari ger\u00e7ekleriyle de ba\u011fda\u015fmad\u0131\u011f\u0131n\u0131 belirterek, kamunun kaynaklar\u0131n\u0131 bo\u015fa harcatmayacaklar\u0131n\u0131 ve g\u00f6revini lay\u0131k\u0131yla yerine getiren s\u00fcreli yay\u0131nlar\u0131n haklar\u0131n\u0131 koruyacaklar\u0131n\u0131 s\u00f6yledi. Bas\u0131n \u0130lan Kurumu (B\u0130K) 32. D\u00f6nem 2. Genel Kurul Toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Genel M\u00fcd\u00fcr Cavit Erk\u0131l\u0131n\u00e7, Cumhurba\u015fkanl\u0131\u011f\u0131 ve […]<\/p>\n","protected":false},"author":1,"featured_media":4973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4970"}],"version-history":[{"count":0,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4970\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4970"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}