{"id":12149,"date":"2026-10-13T11:13:11","date_gmt":"2026-10-13T08:13:11","guid":{"rendered":"http:\/\/www.somakurtulus.com.tr\/?p=12149"},"modified":"2026-10-13T11:13:11","modified_gmt":"2026-10-13T08:13:11","slug":"basin-ilan-kurumu-yazili-basinin-dijital-donusumunu-calistayda-masaya-yatirdi","status":"publish","type":"post","link":"http:\/\/www.somakurtulus.com.tr\/?p=12149","title":{"rendered":"Bas\u0131n \u0130lan Kurumu, yaz\u0131l\u0131 bas\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u00e7al\u0131\u015ftayda masaya yat\u0131rd\u0131"},"content":{"rendered":"\n

\u201cYaz\u0131l\u0131 Bas\u0131n\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc: Adaptasyon, Entegrasyon ve S\u00fcrd\u00fcr\u00fclebilir Model \u00d6nerileri \u00c7al\u0131\u015ftay\u0131\u201d, farkl\u0131 disiplinlerden \u00e7ok say\u0131da akademisyenin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. \u00c7al\u0131\u015ftay\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn editoryal sorumluluktan ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fe uzanan \u00e7ok boyutlu bir s\u00fcre\u00e7 oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Medya ekosisteminin dijitalle\u015fmeyle birlikte h\u0131zl\u0131 ve \u00e7ok katmanl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131n\u0131 belirten B\u0130K Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, gazetecili\u011fin matbu yay\u0131nc\u0131l\u0131\u011f\u0131n s\u0131n\u0131rlar\u0131n\u0131 a\u015farak h\u0131z, veri, etkile\u015fim ve \u00e7oklu platform kullan\u0131m\u0131 ekseninde yeni bir evreye ge\u00e7ti\u011fini ifade etti.<\/p>\n\n\n\n


\u201cDijital d\u00f6n\u00fc\u015f\u00fcm, bas\u0131l\u0131 sayfalar\u0131 dijital ortama ta\u015f\u0131maktan ibaret de\u011fildir\u201d
<\/strong>Okurlar\u0131n habere eri\u015fim al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fime ve dijital platformlar\u0131n giderek artan etkisine de\u011finen \u00c7ay, uluslararas\u0131 ara\u015ft\u0131rmalarda da bu d\u00f6n\u00fc\u015f\u00fcm\u00fc destekleyen verilerin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydetti. Genel M\u00fcd\u00fcr \u00c7ay, d\u00fcnya genelinde sosyal medya ve video a\u011flar\u0131n\u0131n \u00e7evrim i\u00e7i habere eri\u015fimde ilk kez haber kurulu\u015flar\u0131n\u0131n kendi internet siteleri ve uygulamalar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ti\u011fini; \u00e7evrim i\u00e7i haber videosunu haftal\u0131k olarak t\u00fcketenlerin oran\u0131n\u0131n ise y\u00fczde 77\u2019ye ula\u015ft\u0131\u011f\u0131n\u0131 aktard\u0131.
Haberin okura ula\u015fmas\u0131nda algoritmalar\u0131n, i\u00e7erik ak\u0131\u015flar\u0131n\u0131n ve tavsiye sistemlerinin belirleyici rol\u00fcne dikkat \u00e7eken \u00c7ay, dijital yay\u0131nc\u0131l\u0131kta g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn art\u0131k yaln\u0131zca haberin i\u00e7eri\u011fi ve yay\u0131mland\u0131\u011f\u0131 mecrayla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n


Kurumun g\u00f6rev alan\u0131nda faaliyet g\u00f6steren iki binin \u00fczerindeki s\u00fcreli yay\u0131n\u0131 da dikkate alarak dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn bas\u0131n sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan g\u00fcncel bir mesele oldu\u011funa i\u015faret eden \u00c7ay, konuya ili\u015fkin \u015fu de\u011ferlendirmelerde bulundu:
\u201cDijital d\u00f6n\u00fc\u015f\u00fcm, yaln\u0131zca bir internet sitesi kurmak ya da bas\u0131l\u0131 sayfalar\u0131 dijital ortama ta\u015f\u0131maktan ibaret de\u011fildir. As\u0131l \u00fczerinde durmam\u0131z gereken husus, gazetecili\u011fin k\u00f6kl\u00fc \u00fcretim, do\u011frulama ve da\u011f\u0131t\u0131m zincirini yeni \u015fartlara nas\u0131l uyarlayaca\u011f\u0131m\u0131z ve bu d\u00f6n\u00fc\u015f\u00fcm\u00fc kurumsal yap\u0131ya nas\u0131l entegre edece\u011fimizdir.<\/p>\n\n\n\n


Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc; \u00fcretim bi\u00e7imlerinden i\u015f ak\u0131\u015flar\u0131na, insan kayna\u011f\u0131ndan teknik altyap\u0131ya, okurla kurulan ili\u015fkiden gelir modellerine kadar bas\u0131n\u0131n b\u00fct\u00fcn yap\u0131s\u0131n\u0131 etkileyen \u00e7ok boyutlu bir s\u00fcre\u00e7 olarak de\u011ferlendiriyoruz.\u201d
Haberlerin arama motorlar\u0131, sosyal a\u011flar, video platformlar\u0131 ve farkl\u0131 dijital aray\u00fczler \u00fczerinden dola\u015f\u0131ma girmesinin yay\u0131nc\u0131lara daha geni\u015f kitlelere ula\u015fma imk\u00e2n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirten \u00c7ay, bu durumun platformlara ba\u011f\u0131ml\u0131l\u0131k, dijital g\u00f6r\u00fcn\u00fcrl\u00fck ve okurla do\u011frudan ili\u015fki kurma gibi yeni meseleleri de beraberinde getirdi\u011fini ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Yapay zek\u00e2 destekli bilgi eri\u015fiminin d\u00f6n\u00fc\u015f\u00fcme yeni bir boyut kazand\u0131rd\u0131\u011f\u0131na dikkat \u00e7eken \u00c7ay, kullan\u0131c\u0131lar\u0131n arama motorlar\u0131nda ba\u011flant\u0131 aramak yerine yapay zek\u00e2 destekli sistemlerden do\u011frudan yan\u0131t alma e\u011filiminin artt\u0131\u011f\u0131n\u0131 kaydetti.
\u201dAkademik bilgi ile saha tecr\u00fcbesinin bulu\u015fmas\u0131n\u0131 istiyoruz\u201d
Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ortaya \u00e7\u0131kard\u0131\u011f\u0131 ihtiya\u00e7lar\u0131n yaln\u0131zca mevcut uygulamalar \u00fczerinden de\u011ferlendirilmesinin yeterli olmayaca\u011f\u0131na i\u015faret eden \u00c7ay, \u00fcniversitelerle i\u015f birli\u011finin bu a\u00e7\u0131dan \u00f6nemli bir rol \u00fcstlendi\u011fini belirtti.
Kurum olarak \u00e7e\u015fitli \u00fcniversitelerle i\u015f birli\u011fi protokolleri imzalad\u0131klar\u0131n\u0131 hat\u0131rlatan \u00c7ay, temel ama\u00e7lar\u0131n\u0131n akademik bilgi ve birikimi sahaya aktarmak, sahada edinilen tecr\u00fcbelerin ve kar\u015f\u0131la\u015f\u0131lan sorunlar\u0131n da akademik \u00e7al\u0131\u015fmalara katk\u0131 sa\u011flamas\u0131n\u0131 temin etmek oldu\u011funu ifade etti.
\u00c7al\u0131\u015ftay\u0131n bu i\u015f birli\u011fini g\u00fc\u00e7lendirmesini beklediklerini belirten \u00c7ay, akademisyenlerin bilgi ve birikimlerinden yararlanarak hem akademiye hem de bas\u0131n sekt\u00f6r\u00fcne katk\u0131 sa\u011flayacak sonu\u00e7lar elde etmeyi arzu ettiklerini dile getirdi.
Genel M\u00fcd\u00fcr \u00c7ay, Bas\u0131n \u0130lan Kurumu ve SETA Vakf\u0131 i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015ftay\u0131n hem Kuruma hem de bas\u0131n sekt\u00f6r\u00fcne fayda sa\u011flayaca\u011f\u0131na inand\u0131klar\u0131n\u0131 kaydetti.<\/p>\n\n\n\n


Akademisyenler s\u00fcrd\u00fcr\u00fclebilir model \u00f6nerilerini de\u011ferlendirdi
<\/strong>Genel M\u00fcd\u00fcr \u00c7ay\u2019\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan \u00e7al\u0131\u015ftay oturumlar\u0131na ge\u00e7ildi. Prof. Dr. Faruk Ta\u015f\u00e7\u0131\u2019n\u0131n ba\u015fkanl\u0131\u011f\u0131nda iki oturum h\u00e2linde ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015ftayda akademisyenler, bas\u0131n kurulu\u015flar\u0131n\u0131n dijitalle\u015fme s\u00fcrecinde kar\u015f\u0131la\u015ft\u0131klar\u0131 adaptasyon ve entegrasyon sorunlar\u0131 ile uygulanabilir ve s\u00fcrd\u00fcr\u00fclebilir model \u00f6nerilerini ele ald\u0131.
Oturumlarda yapay zek\u00e2 teknolojilerinin temel gazetecilik ilkelerine uygun bi\u00e7imde kullan\u0131lmas\u0131, bu sistemlerin mevcut yay\u0131n mekanizmalar\u0131na entegrasyonu ve dijital s\u00fcre\u00e7lerin takibi i\u00e7in dinamik bir \u00f6l\u00e7\u00fcm modeli geli\u015ftirilmesinin gereklili\u011fi vurguland\u0131.
Dezenformasyonla m\u00fccadelede teyit mekanizmalar\u0131yla i\u015f birli\u011finin art\u0131r\u0131lmas\u0131, gazetecilik alan\u0131nda ba\u011f\u0131ms\u0131z bir mesleki yeterlilik yap\u0131s\u0131n\u0131n olu\u015fturulmas\u0131, ileti\u015fim fak\u00fclteleriyle m\u00fcfredat uyumunun sa\u011flanmas\u0131 ve yerel medyan\u0131n ni\u015f habercilik alanlar\u0131nda b\u00f6lgesel g\u00fc\u00e7 birlikleri olu\u015fturmas\u0131 da \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n


\u201cBas\u0131l\u0131 gazetecili\u011fin varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmesi bir g\u00fcvenlik meselesidir\u201d
<\/strong>\u00c7al\u0131\u015ftayda dile getirilen g\u00f6r\u00fc\u015fleri de\u011ferlendiren B\u0130K Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, dijital platformlar\u0131n artan n\u00fcfuzuna kar\u015f\u0131 bas\u0131l\u0131 yay\u0131nc\u0131l\u0131\u011f\u0131n varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmesinin bir g\u00fcvenlik ve \u00e7e\u015fitlilik meselesi oldu\u011funa dikkat \u00e7ekti. Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc ya\u015fatma ve destekleme yakla\u015f\u0131m\u0131n\u0131n alt\u0131n\u0131 \u00e7izen \u00c7ay, statik de\u011ferlendirme y\u00f6ntemleri yerine nitelikli habercili\u011fi ve okur kitlesini \u00f6ne \u00e7\u0131karan, te\u015fvik odakl\u0131, teknik ve dinamik sistemlere ge\u00e7ilmesinin \u00f6nemini vurgulad\u0131.
Sekt\u00f6r payda\u015flar\u0131n\u0131n ortak hareket etme k\u00fclt\u00fcr\u00fcn\u00fc geli\u015ftirmesi ve akreditasyon s\u00fcre\u00e7lerinin sa\u011fl\u0131kl\u0131 bir veri taban\u0131 \u00fczerinden y\u00fcr\u00fct\u00fclmesi gerekti\u011fini de ifade eden \u00c7ay, \u00e7al\u0131\u015ftaya kat\u0131lan akademisyenlere ve katk\u0131 sunan t\u00fcm kat\u0131l\u0131mc\u0131lara te\u015fekk\u00fcr etti.
Bug\u00fcn tamamlanan \u00e7al\u0131\u015ftay\u0131n sonunda, akademisyenlerin sunaca\u011f\u0131 bildiriler ve \u00e7\u00f6z\u00fcm \u00f6nerileri do\u011frultusunda yaz\u0131l\u0131 bas\u0131n\u0131n gelece\u011fine ve sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fine \u0131\u015f\u0131k tutmas\u0131 hedeflenen bir sonu\u00e7 bildirgesi haz\u0131rlanacak ve Bas\u0131n \u0130lan Kurumunun resm\u00ee internet sitesinden kamuoyuyla payla\u015f\u0131lacak.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cYaz\u0131l\u0131 Bas\u0131n\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc: Adaptasyon, Entegrasyon ve S\u00fcrd\u00fcr\u00fclebilir Model \u00d6nerileri \u00c7al\u0131\u015ftay\u0131\u201d, farkl\u0131 disiplinlerden \u00e7ok say\u0131da akademisyenin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. \u00c7al\u0131\u015ftay\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn editoryal sorumluluktan ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fe uzanan \u00e7ok boyutlu bir s\u00fcre\u00e7 oldu\u011funu vurgulad\u0131. Medya ekosisteminin dijitalle\u015fmeyle birlikte h\u0131zl\u0131 ve \u00e7ok katmanl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131n\u0131 belirten […]<\/p>\n","protected":false},"author":2,"featured_media":12153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12149"}],"version-history":[{"count":1,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12149\/revisions"}],"predecessor-version":[{"id":12154,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/12149\/revisions\/12154"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=\/wp\/v2\/media\/12153"}],"wp:attachment":[{"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12149"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.somakurtulus.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}